Power House 'To-Go' Label v.2
Power House Restaurant (Hailey, ID)
Hand-drawn, 16oz. beer can label illustration with digital coloring and typography. Power House Restaurant and Bike Repair asked me to develop a custom beer can "to-go" sticker. Since I used to work at the restaurant, I knew the musical flavor of most everyone there, specifically a cook and bartender who had a special affinity for The Clash. After many sketches and research into the band, I came up with an homage to Joe Strummer. This drawing represents the ghost of Joe riding down the eternal highway blasting his combat rock in the form of a pint glass. Since the cans were meant to leave the restaurant, we had to ask the age old question on the label... "Should I stay or should I go?" What resulted was an iconic label that represents the Power House's rock n' roll flavor wherever their clientele takes their cans.
Full Pencil Sketch with Measurements